7 CHALLENGES TO ANTICIPATE WHILE BUILDING AND LAUNCHING A WEBSITE

“It’s not about ideas. It’s about making ideas happen.”
Scott Belsky, Founder, Behance

Nothing beats the thrill and excitement of starting up a new business venture. Entrepreneurs pull out all the stops and risk it all to put their ideas into action. Startups, as budding brands and businesses, in fact, need a digital footprint more than most to get that competitive edge.

Apart from the major startup challenges, here are 7 challenges you should anticipate while building and launching a website, and ingenious ways to overcome them:

1. Securing the Domain Name:

The best domain names are simple, crisp, and memorable. The domain name needs to be consistent with your brand’s name, image. It should also be easy to spell, to enable the users to remember it easily. Finding the right domain name for your brand is crucial to ensure your customers can find it in a click. Often, startup founders often get disheartened when they find that their dream business name isn’t available as a .com domain. However, you could always switch to a country-specific domain name like a .in. Moreover, there are other variations words you could use in your brand name. For example, words like ‘buy’, ‘shop’ or ‘go’ could help you secure your desired domain name without any hassle..

2. Accessibility & Compatibility:

Most importantly, you should ensure that your website is reachable from multiple browsers. Build your website such that it loads properly and quickly. It should be compatible with each major web browser such as Safari, Firefox and Internet Explorer, along with Google Chrome. If not, you risk alienating a large section of your target customer base. Thus, Design your website to be responsive such that people can view it seamlessly on desktop, smartphone and tablets alike.

3. Design & Navigation:

Clean, contemporary design is timeless and imperative for long-term success of your website. Distracting graphics, pixelating images, too much text and unintuitive navigation can put users off and increase churn. Take care to design your UI and UX professionally, as per the latest web design trends, by an established web design company.

4. SEO & Digital Marketing:

When you are developing a new website, ensure that you are using clean and SEO friendly content. This guides search engine spiders to track down original content and tags used on your website which can bump up your search rankings. Further, investing in effective digital marketing efforts and developing meaningful relations with e-influencers will ensure people not just discover your startup business, but transform into brand evangelists over a period of time.

5. Content Creation & Management: 

It is vital to develop a unique and consistent tone of voice for your service offering, sprinkled with original content sparkling with insight and creativity. A flexible back-end content management system is key to consistently updating your website with products, photographs and text.

6. Call To Action: 

Placing calls to action on your website at strategic points softly encourages users to contact your business – be it to answer any product query, or to initiate a sale. Try to include at least 2 -3 calls to action at least on your website.

7. Driving Traffic:

To get people to your site, you should first ensure the right keywords and tags that you’ll use on your website. Next, invest in low-cost forms of online advertising and lead generation such as Google Adwords and Facebook Ads to micro-target your potential customers.

It’s completely okay to be apprehensive about these challenges, but we’ve got your back. Feel free to buzz us at info@raredevs.com for a free 30 minute consultation.

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