If you are a business owner, there’s a very slim chance that you haven’t considered social media marketing for your business.
But the question is, how successful are you?
There are 2 problems currently:
- the short attention space of people and
- a plethora of content produced every day
Because of these problems, it becomes difficult to become an overnight success on social media. It’s like an online race that everyone is hoping to win.
This race has also sprouted some amazing social media marketing companies in India. These companies promise to deliver smashing results using some powerful social media marketing tips.
People think that to spread the word about your brand, you need a large followers base. But that’s not always true. 1,000 active followers are way better than 1 million followers who won’t convert.
Marketing your business on these networking sites is easy and straightforward enough. As long as you know all the simple tricks that best digital marketers use.
To help you and to make your business grow unconditionally, we have compiled a list of 15 most useful social media marketing tips for promoting your brand. These will not only help you create better brand awareness but also get a grip on how to grow your social media presence.
1. Plan it
You want your business to have a good base online but what is the agenda behind it? The first step is to identify your agenda and set some SMART goals.
SMART, here, is an acronym that stands for: Specific, Measurable, Achievable, Relevant and Time-bound.
These definite goals help you understand where you want to reach in how much time and how to get there. They’ll also be useful when you’re planning the content schedule.
When you measure the results of your social media marketing campaign, you’ll know if you fulfilled the goals or not. It helps you plan your content and optimize it according to the goal, understand where you are lacking and then revamp your content calendar.
Moreover, if you fail to plan, it’s like you are planning for failure. Putting together a plan will help you put more focus on the things that need to be done. It’ll also help you be more organized and consistent on your social media platforms.
2. Recognize Your Audience
Not every 2nd person is your target audience.
How will you know what to post if you don’t know who you’re posting for? Being a social media marketing agency, we’ve come across so many people who think that the world is their audience. But you know just how wrong they are, don’t you?
In the world of social media marketing, finding a target audience is a crucial step that you mandatorily need to take in order to grow. Thus, start by focussing on your buyer’s persona. From that, you can recognize and create an outline of your potential customer.
Breaking down your audience will help you gauge the following:
- Which social media platforms you should be active on
- Your content calendar
- Type of content you should be posting
- Your brand’s voice
- Your brand’s description and bio
Spend time to study your buyer’s persona online. You can also check what your competitors are posting to engage the audience. Try different kinds of posts for your social media marketing campaign to check what gets engagement and what your audience likes more.
3. Humanize Your Company
People like to see the human side of a business because it helps them feel a sense of connection.
It is no longer a one-sided communication between brands and their audience. You don’t believe us?
Take a look at Netlix’s Twitter profile and you’ll know what we are trying to say.
Real heroes let you xerox their notes. pic.twitter.com/THJrQliC6B
— Netflix India (@NetflixIndia) March 7, 2019
Were you able to relate to it? Did it make you laugh? Even though Netflix is a huge brand, this side of them on the social media attracts more customers. There are many people who don’t even have a Netflix subscription yet they follow their social media profiles. It means that they social media marketing campaigns are clearly working.
Hence, show the public who you are and what you do. Having a friendly brand voice is an ironclad method to building that connection.
Interacting with people (very) often, responding to them, and a good sense of humour are mostly what you need. This helps people see your brand as a team of humans and not just robots on the other side of the screen.
4. Engagements, Not Numbers
Imagine a brand with over 200K followers on Instagram. You’ll think that they are making truckloads of sales every single day. That their social media marketing game is on point. Right?
Check their posts, chances are, that they’ll be barely getting a few hundred likes and 2-3 measly comments on each post. This is not the right way build your business on social media.
Anybody can simply buy fake followers at the rate of a McDonald’s meal, but all you’d buying is numbers and not engagements.
100 followers that are responsive are more of an asset to your brand than 10,000 followers who don’t engage with your posts.
5. Make a Content Calendar
When you post on a regular basis, your brand’s visibility increases. If you view an account of a famous and well-established brand, you’ll definitely notice a pattern.
The reason behind it is simple: if you like a blog, you visit them for new content. But if there are no new updates, it’ll lead to frustration with that particular blog.
Sticking to a schedule or pattern is vastly appreciated by the audience. A content calendar is usually 1-3 months long and helps you pre-plan your posts and even schedule them beforehand.
This is a useful social media marketing tip that every marketer follows for gaining growth and engagement online.
6. Provide Something Useful
People buy for only two reasons: to move towards pleasure or to move away from pain. However, this isn’t limited to just sales.
When you follow or read some content, you expect it to give you pleasure or take away a pain. So ask yourself what you’re offering to people from your social media marketing.
Are you telling them something new? Are you solving a problem they’re facing? Do people relate with what you’re telling them? Are you giving something for free?
If your answer to these questions is a yes, then you’re doing great. It’ll definitely work in your favour by improving social media presence for your business.
7. Be Active
Don’t just share the links to your blogs and say that you’re done for the week. That’s a habit of lazy social media marketers. And it’ll show in the results later.
If you want people to engage with your account, you need to engage with them, too. Reply to their comments and messages, like their posts, follow some people back, etc. As we mentioned earlier, social media marketing is now a two-way street. And you can’t expect them to give you something without returning it.
8. Social Media Optimization
Unlike search engine optimization, social media optimization is pretty easy.
SMO includes things like:
- An attractive bio/page description
- Posting good quality images
- No grammatical errors
- Adding relevant hashtags and keywords
- Connecting with influencers in your industry
For keywords and hashtags, think about what your audience would be searching for and use those in your caption. This helps people reach your account easily.
Some brands also use branded hashtags for compelling marketing. If you don’t have enough time to do it by yourself, you could always go for social media marketing services in India.
9. Keep Up With The Latest Trends
You can get topical with the latest trends, news, memes and hashtags. Whatever people are talking about is going to be liked by your audience.
This will show your brand as friendly and up-to-date with all the newest internet trends. This is a useful digital marketing tips that often comes in handy for creating content. If you want the full guide on Digital Marketing, here’s an article we’ve published.
10. Consider Paid Advertising
Because of the latest algorithm updates, it’s becoming increasingly difficult for brands to get noticed online. Everyone is competing for attention but only few are able to capture the audience.
If you want to be in the premium list of brands, you may even consider using paid advertising on various social media sites. The target audience for these ads can be easily modified so as to resemble your buyer’s persona.
The best part about it is that you can also customize the amount you spend; you can start with the smallest denomination and then increase it if you see good results.
When compared to other print media advertising, paid advertising on sites like Facebook and Instagram is cheap since the amount is decided by you. You could hire a social media consultant for guidance to paid advertising on these sites.
11. Customer Service
Customers often reach out to brands through social accounts if they have some doubts or queries. It works as a direct, no-fuss mode of customer service.
When you respond to the complainants and solve their problems, it helps them build trust on your brand again. Since it acts like a new mode of customer service, it will lead you to retain old clients and deliver ultimate customer satisfaction.
Often, brands include a separate social media account for customer service as part of their social media marketing campaign.
12. Shift To Visual
In a pool of words, an image or a video draws attention to itself by screaming “Look at me!”
There are many reasons why social media optimization experts in India focus so much on the importance of using visuals (photo or video) in your social media marketing strategy.
Visuals tend to draw more attention towards your content and helps users remember it easily. Most social media platforms have understood this and hence the latest algorithm updates tend to give boost to that content which contains images or video.
13. Promote Yourself
Let’s suppose you are a blogger and you get thousands of views every month. You have a wide base of loyal readers that regularly visit your site to read your content. Looking at the popularity of your content, you decide to start a vlog to increase your revenue.
But how will your readers know about it unless you tell them? Provide links to your social media platforms and any other projects you are working on.
This will help your visitors to know more about where you are active besides the website and it will lead to more followers and viewers on other platforms too.
14. Use Automation
Nobody is expecting you to remember the exact time, exact day and exact content to be posted on a number of platforms. Since you’ll be using a content calendar for your social media marketing campaign anyway, you can schedule posts ahead of time to help you save time later.
Since posting regularly can help you get recognized on social media, scheduling is an important tool and should be used by you.
15. Games And Contests
Useful content and graphics garner a lot of attention. However, they tend to become rather monotonous after a period. Social media marketing is more about fun and interaction rather than news and information.
You can find a plethora of features on various platforms that will enable you to provide some fun to your audience. There are many different templates for interactive games that you can use or take inspiration from. Most sites also provide the poll option which can be used for interactive sessions with the audience.
This is an important tip because when you play games or host contests, your audience will probably share about it on their own accounts. It results in getting new followers that you wouldn’t have reached otherwise.
These were 15 tips for boosting social media presence of your business that we felt could be used by you to increase brand awareness. You can also study your competitors to understand what tactics they use. If you see some great idea, feel free to incorporate it to your strategy.
Also, now that you are familiar with social media marketing, here’s an interesting blog post we posted about Email Marketing. (Yes, it still works!)
We would love to hear from you! What do you struggle with when it comes to social media marketing? Did we miss out on any revolutionary tips? Let us know in the comments below!
Editor’s note: This article was originally published in October 2018 and has been completely revamped and updated for accuracy.